Have you ever opened your inbox and deleted ten emails without reading them? I do this every single morning. We all do. Most sales emails are boring, dry, and feel like they were written by a computer. If you use email for your digital marketing , you cannot afford to be boring. You need to write emails that feel like a quick note from a friend. Think about how you talk to your friends. You send short, quick notes. That is exactly how you should write to your subscribers. Stop Writing Like a Big Company Many business owners think they need to sound formal. They use big words and write long, stiff paragraphs. This is a huge mistake. Real people do not talk like press releases. Your readers want to hear from a human, not a corporate logo. Write your emails exactly how you talk. Use short words. Write short sentences. If you would not say a phrase out loud to a friend over coffee, do not put it in your email. This simple shift can double your reader engagement. Read our guide ...