You set up a Google Ads campaign for your local business. You spent money. But the phone did not ring. We hear this story all the time in digital marketing for small businesses today. Many local owners lose hundreds of dollars on ads every month. You feel like you're throwing cash into a dark pit. It doesn't have to be that way. Google Ads can bring you new customers fast. You just need to fix a few simple mistakes that cost too much. Let's look at why your ads do not work and how to fix them. Stop Bidding on the Wrong Keywords Many local business owners pick keywords that are too broad. For example, if you're a plumber in Chicago, you might bid on the word "plumber". This is a big mistake. People search for "plumber" when they want to look up salary details or plumbing school. They are not ready to hire you. Instead, you want to target searches with high intent. Use keywords like "emergency plumber near me" or "leaky pipe...