Every business owner wants to build a big email list. It is one of the best ways to reach your customers directly. But most people think they have to give away a ten percent discount code to get someone to sign up. If you are trying to build a smart digital marketing strategy , you know that email is still king. But giving away discounts can hurt your profits. It also attracts people who only buy when things are cheap. You do not have to cut your prices to get people on your list. There are better ways to make people want your emails. In this post, we will look at some simple ways to get email signups without losing your own money. These tips work for online stores, service businesses, and bloggers alike. The Problem With Discount Codes Discount codes are an easy way to get emails. Someone lands on your website, sees a pop-up for ten percent off, and enters their email. It feels like a win. But is it really? Often, these subscribers buy once and never open your emails again....